Farer Watches - Feature

Farer Watches - Feature

Farer Watches - Feature

 

A few months ago a buddy of mine sent me a watch by a company I wasn’t familiar with, Farer Watches. The aesthetic of the watches is very dynamic. Farer’s motto is “British Design x Swiss Made,” they use the best manufacturing possible to create a unique blend of vintage appeal and modern functionality. On their website they say,

“Our watches are inspired by the halcyon era of Swiss watchmaking, when bold colors and contrasting textures were combined with the best craftsmanship.”
— farer.com

The first collection Farer released were the Quartz watches, using Rhonda movements they are dependable and reliable. Part of the appeal of these watches to me is that they’re always accurate, the definition of a good travel watch. They also have a sub-second and three hand version quartz models. One thing Farer does is release several models that are all variations of the others. It allows you to choose the aesthetic that you like. This is very valuable with a company like this since their color ways can be very divisive, you may love one, but not the others.

 Pic courtesy of @fareruniversal on instagram

Pic courtesy of @fareruniversal on instagram

Late in 2016 Farer announced a set of 3-hander Automatics running ETA 2824-2 movements. This answered the biggest complaint with the new micro-brand, mechanical watches. They came with display backs and very nicely decorated movements. It was clear at this point that Farer wasn’t going to sacrifice quality to keep the cost low. They wanted to make a watch that would last and a watch that would stand out on the table with other Swiss pieces. I believe they accomplished this goal.

This week, as of the writing of this article, Farer shipped their most recent watches. The Automatic GMT’s running the ETA 2893-2 top grade movement. They integrated a bespoke signed rotor, and three very distinct designs for you to choose from.

I received my Lander today, and I must say that I am very impressed. Finish is perfect, and it stands out on the wrist.

I believe Farer is a brand that’s worth keeping an eye on. Right now in the micro brand landscape there are really two trends going on. The first being to create a valuable product at a price point that allows anyone access, and second to create a truly great product at an appropriate cost without sacrificing quality to meet a lower price point. Farer is in the latter, and I think that’s good a good place to be, and I am very excited to see what they do next.

 

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